November 23 update: Did you miss the presentation? You can download the PowerPoint slides here (zip).
While it is generally agreed that technical communication should be created with knowledge of the intended audience, gaining direct access to that audience can be difficult for technical communicators, especially those aligned more with engineering than with a customer-facing group.
Most organizations, however, have two excellent proxies for the end user: support and training. People in these organizations do have direct access to the intended audience. Technical publications can provide content and expertise to and solicit input from support and training. Ben will discuss how Nutanix fostered this collaborative approach as the company grew from fewer than 50 to over 600 employees.
About the presenter
Ben Colborn is the manager of technical publications at Nutanix, a fast-growing Silicon Valley IT infrastructure company. In addition to writing documentation for support engineers, partners, and customers, he is involved in implementing an intelligent content strategy in his group and in collaboration with other parts of the company. Previously he worked at Citrix Education, where he developed instructor-led training material and eLearning for Citrix virtualization technologies and also participated in implementing DITA for training. He holds a B.A. in English from University of Idaho and an M.A. in Teaching English to Speakers of Other Languages from San José State University.
November 17, 2014 at 6:00 PM
4200 Great America Parkway
Santa Clara, CA 95054-1210
Location note: This meeting will indeed be held at the IHOP location in Santa Clara rather than the Redwood City location. We traditionally switch between the two locations, but we are trending toward the Santa Clara IHOP location more than Redwood City based on feedback we’ve received.