February 23, 2015 Minimalism, with Bernard Aschwanden

Write less. Write better. It’s not just about doing away with words, but instead, improving the user experience by presenting the right information, at the right time, in the right format, to the right audience, and allowing them to make the right decision to stop reading content and start doing what they need to do. From search tools to airlines to the use of clear images, tables, or words, the goal of this session is to help you understand the right things to do to spend less time writing, and more time helping your company, your clients, and your readers reduce headaches and increase profits. See samples, join the discussion, and keep your words to a minimum. When writing. Discussion is encouraged!

About Bernard Aschwanden

Bernard AschwandenBernard solves documentation based problems and helps companies generate more revenue. He guides clients through the best processes to create, manage, and deliver content. Once content is delivered, he helps socialize the message, understand and act on feedback, and improve the process and workflow.

He is the founder of Publishing Smarter, an Associate Fellow of the Society for Technical Communication (STC), and the Vice President of STC. Bernard has helped hundreds of companies implement successful solutions. He is focused on publishing better, publishing faster, and publishing smarter.

Meeting details

Date: Feb 23, 2015
Networking/social time: 6:00-7:00pm
Presentation time: 7:00-8:00pm+
Location: IHOP Restaurant, 4200 Great America Parkway, Santa Clara, CA 95054
Cost: Free

Note: You don’t have to be an official STC member to attend the meetings.


In case you missed the meeting, here are the slides.

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