If you missed Gavin’s presentation, you can view the slides here:
Customers no longer have the patience to read online help or user guides. To help customers better understand why they should use a variety of features, and renew their subscription-based apps, Salesforce conducted research to determine the content types that engaged customers most. The result—Salesforce changed its content strategy.
In this session, you’ll learn:
- What types of interactive content we’re creating at Salesforce
- Why Salesforce moved to interactive content over documentation
- How a large company changed its content strategy and how customers responded
About Gavin Austin
Gavin Austin is a Principal Technical Writer at Salesforce, where he writes everything from UI text to API developer guides. Since 2008, he has delivered a number of highly-rated presentations at Writers UA, STC Summits, Agile2013, Intelligent Content Conference, Blue Shield of California, and San Francisco State University.
Date: Monday, February 22, 2016
Networking/social time: 6:00-7:00pm
Presentation time: 7:00-8:00pm+
Location: IHOP Restaurant, 4200 Great America Parkway, Santa Clara, CA 95054
Note: You don’t have to be an official STC member to attend the meetings.