September 18, 2017: Adding Marketing to Your Writing Toolkit

To those of us with a technical background, any kind of marketing work can seem like a dark art indeed. But technical writers have always been involved in white papers, spec sheets, and similar pieces. Even online help is being mined by marketers for its “SEO juice”. You’re probably already close to being able to add “Marketing” to your skill set. Come watch as Floyd Smith, published author and Director, Content Marketing at very technical startup NGINX, shows you how to stretch to new horizons.

About Floyd Smith

Floyd Earl Smith Floyd Earl Smith is an experienced technical writer, marketer, and manager. His work background includes Apple, AltaVista, AOL – and that’s just the A’s! Published books include Programming the Intel 80386 Director, Content Marketing for NIGNX, a San Francisco-based tech startup.

Date: Monday, September 18, 2017
Networking/social time: 6:00-7:00pm
Presentation time: 7:00-8:00pm+
Location: IHOP Restaurant, 4200 Great America Parkway, Santa Clara, CA 95054
Cost: Free
Note: You don’t have to be an official STC member to attend the meetings.
For the presentation slides, see below.

STC SV – Adding Marketing to Your Writing Toolkit

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