Time is in short supply. Deadlines are tight. Resources are even tighter. If you’re like most content professionals, you have dozens of great ideas but not enough time, money or experience to bring them to life. But it doesn’t have to be this way.
In this content marketing meets intelligent content engineering case study, we will explain how the newly published book, The Language of Content Strategy (XML Press) was created with the help of the crowd, structured XML content, a wiki and a formal content strategy. Attend this session to learn how the two seasoned content strategists enlisted the help of 50 knowledgeable experts to create a printed book, an e-book, a companion website and educational flash cards in record time, all from a single source of content.
You’ll discover why it’s imperative that content professionals — regardless of their area of specialty — understand and leverage the power of advanced information development practices. You’ll leave knowing why a repeatable content production system, optimized for productivity and designed to efficiently produce multiple content products simultaneously, is no longer an option, but rather a necessity.
About the speaker
Known as the Content Wrangler, Scott Abel is an internationally recognized content strategist and vibrant speaker. He’s frequently employed as a keynote presenter at content industry events like Content Marketing World, Localization World London, Adobe Day, Localization World Singapore, Technical Communication UK and LavaCon.
A formal journalism education, combined with 10+ years as a technical writer makes Scott a natural choice for content marketing professionals and organizations who need the tools to write content once and use it often.
Scott is a founding member of Content Management Professionals and co-produces the annual Intelligent Content Conference and Content Strategy Workshops. In addition, Scott writes regularly for content industry publications and and was listed by EContentmag.com as one of the top 50 content marketing resources on Twitter.
September 15, 2014 at 6:00 PM
1909 El Camino Real
Redwood City, CA 94063